They finally came, the first media packs have already arrived at many hairdressers. Thank you for your patience!
We are very happy to announce the Hairexpert label is a success. As a result, we ha...
The abolition of access to the profession in Flanders will, in the medium term, have harmful consequences both on the landscape of the Belgian hairdressing sector and on the education and training sectors of our profession. The Hairexpert label was therefore created on the basis of this observation and is structured around four "keywords": Knowledge, Training, Service and Ecology. The first two keywords are the conditions to be met to receive the Hairexpert Certified Salon label.
Knowledge is the first keyword. Indeed, it is essential to have the basic knowledge: to use professional products wisely, to practice technical services efficiently, to welcome, advise and manage the customer but also to ensure a good management of the company from the beginning of its activity.
Training is the second most important keyword.
A solid training allows:
To keep the label, learning throughout the professional career is an obligation.
The hairdressers that receive the label must prove that they continue to follow training courses. The profession of hairdresser is and remains a fashion profession, so it is essential to be aware of the latest techniques and trends to be responsive.
Thanks to this knowledge and continuous training, the manager of a certified salon has the skills to offer a quality service that allows his company to grow. Indeed, during the trainings, he receives advice to optimize the functioning of his salon, which enriches his knowledge.
To end the last key word that sees its influence growing in our sector: Ecology. Good waste management, water saving while washing, the use of organic products, optimising energy costs, and so on..... These words resonate in hair salons. It is impossible to ignore the ecological footprint of our business. It is clear that the hairdresser can also contribute to the respect of the environment in his company.
The Hairexpert certified salon label allows the hairdresser to justify his prices in relation to the skills acquired and the requirements required.
These different keywords highlight the skills and values of certified salons in which consumers will more easily accept to pay a fair price. This will give the hairdresser the essential means to guarantee the durability of his company.
We invite you to join our Hairexpert club to have more information about the label and the sector.